Michael Pici is an Inbound Marketing Specialist at HubSpot.  He helps organizations develop strategies to attract highly qualified leads, and to use modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog, Sell Inbound. 

In-the-know inbound marketers have come to accept business blogging as an integral part of their marketing strategy. But that doesn't mean they're actually blogging. At least not as much as they should.

George Thomas, the General Manager at Wild Boy Design, shares with us his love for the HubSpot Sources tool and the blog commenting techniques to keep referral traffic steadily climbing.

In early June, HubSpot will be releasing a brand new social media monitoring application to all customers (that means you!). This monitoring application is the realization of a long-standing vision that HubSpot co-founder Dharmesh Shah has had for helping marketers elevate the people that matter most to their business. The addition of monitoring to HubSpot will also usher in a rebranding of HubSpot’s suit of social tools as Social Inbox. While this app rolls out in June to all customers, individuals interested in getting early access can request it here.

You told us that you wanted an easier way to stay up to date on changes within your HubSpot; we listened. We’re excited to launch your HubSpot Notifications app today to deliver relevant and important messages to you seamlessly within your HubSpot account. New notifications will be delivered within your navigation bar. Similar to the notifications you get on Facebook when you have a new message or someone mentions you, your HubSpot Notifications app will tell you when new features or functionality are available for you.

HubSpot is excited to announce the newest addition to the mobile family -- HubSpot for Android. We know that your life as a marketer is hectic, and your phone is your trusted companion through the chaos. You need apps that can keep up with you, allowing you to stay connected to important data and the lifeblood of your business -- leads. HubSpot’s mobile app does just that. You’ll be able to easily view and manage your marketing efforts on the go with our powerful, integrated app. You’ll get mobile-friendly versions of your most important apps: Dashboard, Sources, Contacts, and Grader. Never again be away from your most important marketing data.

Google, LinkedIn, Facebook and other Pay-Per-Click (PPC) platforms have made it incredibly easy to setup a campaign and start paying to drive a significant amount of traffic to your website.

Your HubSpot Contacts database allows you to store hundreds of custom fields of data about your contacts. We've seen people go way beyond the usual first name, last name, company name fields to has attended a trade show, kid's birthday, and favorite ice cream flavor.

Before we jump into this week's Product Update, we just want to say thank you to all of the customers, partners, and friends who have reached out to us this week after the events in Boston on Monday. We want you to know that all of us here at HubSpot are safe and accounted for, and we are tremendously grateful for the overwhelming show of support we -- and our beloved city -- have received. Thank you.

Erin thrives on conceptualizing, creating, and cultivating brands. She’s led the marketing efforts for three Chicago startups: Homescout Realty, Hireology, and UrbanBound. As the leader of the Chicago HubSpot User Group and a recurring guest speaker at Loyola University Chicago, she finds joy in helping others pursue their goals through effective marketing.