When it comes to email, small changes can make a big difference. Now enterprise-level customers will be able to test those changes through a new A/B Testing tool in HubSpot Email. The feature, which was a big request in customer forums, enables you to create two variations of an email to test with a small subset of your recipient list before sending the better-performing version to the remaining list.

As a marketer, are you holding yourself accountable?

Maybe you have specific goals, and you know that you're on track to hit them. Maybe your landing pages generate a handful of leads each month. Maybe your social media efforts drive the right traffic to the right places, or your emails facilitate your lead to customer conversion in just the right way. You're more or less satisfied with your marketing.

Just because an email is transactional in nature, doesn't mean it can't be an opportunity to send a relevant, personalized message.  To help spread personalization throughout our email tools, HubSpot has updated the simple follow-up email option within Landing Pages to include personalization tokens.

Have you ever been left wondering whether your lead nurturing or marketing automation campaigns are actually succeeding at helping you meet your goals? Or have you ever started building a campaign, but been left wondering what the campaign should contain, and when or how the campaign ends?

Sometimes as a marketer, you don't necessarily want to reinvent the wheel. When there is an opportunity to do something faster, and take advantage of the knowledge of those who have been there before you, it makes sense to sieze the opportunity. Workflows and lead nurturing campaigns are a great example of this. Whether you are just getting started with Workflows, or if you have a few basic workflows set up and are looking for new campaign ideas, others have been in your shoes before and can help.

Spring is almost here. We might have to wait a bit longer. You know what we don't have to wait for? New ways to segment your lists. That's right. We know what you like.

PR 20/20 is an inbound marketing agency and PR firm that specializes in search marketing, social media, content marketing, and public relations. Tracy Lewis is a consultant for the company. Along with the rest of the PR 20/20 team, she is passionate about hiring the right talent.

Last week we were so focused on getting these updates released, we forgot to post this weekly update. Now we've got some very shiny new features to announce, which we hope will take the sting out of not hearing from us for a few days. 

Last fall, HubSpot responded to customer feedback by introducing a highly requested feature -- the ability to post directly to LinkedIn Groups using the social media app.  Posting to LinkedIn Groups allows users to schedule posts to any number of groups, track engagement activity, and see which contacts clicked on the content that was shared. This feature matches the same functionality HubSpot users enjoy with Twitter, Facebook, and LinkedIn Personal Account Pages, but it also has one big differentiator - the scale at which you can post.  

Wouldn’t you love to know why people buy?

I know I would.