The announcement that many of us have been waiting for is finally here -- Facebook is rolling out its new Timeline feature to Brand Pages. Beginning today, Brand Page admins can opt in to the new page functionality. The change will become default for all pages on March 30.

Facebook is a social networking site where users can connect with each other and with various forms of content and applications. Facebook now claims over 500 million active users and that number continues to grow steadily. It is the third most trafficked website in the world (behind Google and Yahoo) and the most heavily trafficked social media site in the world.

As with every element of Inbound Marketing, a key element to optimizing our marketing efforts is constant, ongoing analysis. What separates HubSpot customers from the marketers of the past is your ability to analyze and constantly improve every facet of your marketing expenditures. Today we continue our discussion on the execution of Facebook Ad campaigns by analyzing their analysis.

We're happy to announce that we've heard your requests and have added Visitor Stats to the HubSpot Welcome Facebook application. Page administrators can now view App Statistics by month to see how the application tab is performing.

Most businesses have built at least a rudimentary presence on Facebook. But many marketers remain uncertain if their Facebook Pages are really pulling any serious weight toward driving traffic, leads, and sales to their sites.

Before you email your list make sure you have installed and tested the HubSpot Welcome Facebook app.  HubSpot's Ben Smith walked us through how to set up the facebook app during the end of last Friday's webinar.  Your Facebook landing page offer should appeal and be relevant to the majority of your leads or customers.