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The world of marketing is assembling in Boston this summer at INBOUND 2012. But you're still on the fence about joining the fun. Why is that, again?
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Four years ago, I decided to throw in the towel. I gave up on traditional marketing, cut advertising costs in half and started focusing on social media, blogging, and organic traffic to drive leads for my company.
How can you tell it's nearly spring? By the yellow phone books, the north-winging geese, and the first announcement of Inbound 2012, the year's biggest inspiration-fest for inbound marketers.
