How To Leverage Social Media Throughout Your Company [Bloginar 4 of 4]

Today marks the end of the first Bloginar Series presented by Content Camp on “How to Leverage Social Media Throughout your Company”. Over the past three weeks the Content Camp team has put together checklists, guides and email templates allowing you to quickly implement a company-wide social media initiative in less than an hour per week.

Why spend hours or weeks creating all of the documentation for a new initiative if Content Camp will do it for you? On the dawn of the 4^thweek of this initiative your employees should have or will complete the following steps/goals:  

1. Setup a professional Twitter and LinkedIn Account
2. Linked the two accounts up so all tweets appear on LinkedIn
3. All employees are following each other
4. Each employee is following at least 5 accounts outside the company (recommended by you)
5. Each employee has join 5 industry groups on LinkedIn (2 of 5 recommended by you)
6. Employees should be comfortable using @ and # tags on twitter and navigating LinkedIn Groups
7. Create a consistent company-wide email signature
8. Increase social media visits and leads via the company's social media pages
9. Capitalize on social proof/social media word of mouth

If you're reading about this bloginar series for the first time, then I recommend you revisit the three previous bloginars.

• Bloginar 1 (9/16): Get your entire company signed up for Twitter and LinkedIn
• Bloginar 2 (9/22): Educate employees on how to use Twitter & LinkedIn
• Bloginar 3 (9/29): How to socially optimize email signatures   

Bloginar [4 of 4] Lazy tweets: Get your employees tweeting

The goal of this fourth bloginar is to begin creating sets of tweets that you can easily send out via email to all employees. This is a great way to effectively “flood” a specific hash tag (#tag) to build buzz without seeming too spammy. Also keep in mind that search engines have been known to index and rank new blog posts/web pages more quickly based on the number of relevant tweets associated to that post/page via a link.  

Steps to creating a set of lazy tweets:

1. To create a set of lazy tweets first identify a #tag you would like to target and or a post/page on your site that you would like to associate it with.
2. Create 3-6 different combinations of the #tag/link and combine them with words totaling 140 characters or less.
3. Place these different variations of the tweet in an email and send them out to all employees
4. Try to keep the email energetic and enthusiastic, you will have much more success if employees are excited/proud to post a tweet than if they are just flat out asked.

HubSpot is very successful when it comes to lazy tweets, so for today’s content there is an example of an internal HubSpot email, the language used, the lazy tweets provided and the result on twitter.

• Enthusiastic internal HubSpot email with lazy tweets
• Effect of the email & lazy tweets on the hash tag #Inc500

Content Camp would like to thank you for participating in the inaugural bloginar! Your participation comments and thoughts were greatly appreciated. If you have any comments or feedback please feel free to share them below.