Content Strategy Webinar Homework [Week 2]

  

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Thank you so much for joining Julie, Patrick and I for the second "Creating Your Content Strategy" webinar.  Developing content that is targeted for each persona is a very important marketing strategy.  It will help you generate qualified leads, make your website more valuable to its visitors, and allow to promote your content to the right audience.

Please complete the following homework before next Friday’s webinar on using blog articles to create content:

• Create a piece of content aligned with one of your personas
• Use the guide, “13 Ways to Create New Content Offers,” to plan other pieces of content that will be valuable to each persona
• Watch the webinar

Next week we will teach you How To Create Content From Blog Articles. There are many strategies to consider and we are planning to walk you through each one.  During this session, we will provide you with actionable ways to take blog articles and create new content that will be targeted for each of your personas.  From there, you'll be ready to write new blog articles that target each persona and identify ways to get more mileage out of each blog article.

Make sure you sign up for our next Day Camp webinar series on Emailing Marketing, starting next Wednesday at 4pm ET.

Have a terrific weekend!