Content Strategy Webinar Homework [Week 1]

  

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Thank you so much for joining Julie, Patrick and I today.  We hope you learned how to create personas so you can better understand your leads and customers, which will help you create the right types of content.  Developing personas is a very important marketing strategy that every marketer should utilize to get into the mindset of your visitors, leads, and customers.

Please complete the following homework before next Friday’s webinar on developing your first piece of content:

1. Create your personas using the Persona Development Worksheet
2. Start brainstorming what content would appeal to each persona
3. Watch the webinar

Next week we will teach you how to create content for each persona you have identified.  We will walk you through what types of content you can create and how to align the content to each persona. This is a critical step to creating an effective content strategy; the more targeted the content, the more qualified leads you will generate, and the more likely your leads will convert to customers.

Make sure you sign up for our next Day Camp webinar series on Emailing Marketing, which starts October 5^th at 4pm ET.

Have a great weekend!