Steve, thanks for the insight. That actually sounds like an interesting concept and it seems to be a little bit more structured then when we hired out for it. 
 
 
 
And you're right. If you're a business owner who's time is worth $X then it might make sense to pay less than $X to have the work done even if you could (in theory) do it faster. 
 
 
 
I guess my time is only worth $.00X. Ha! 
 
 
 

Thanks for the kind words Joy. 
 
 
 
Peter - you bring up a very valid point here. If it takes you longer to hire a writer, explain what you want, and revise the content yourself, then why bother outsourcing in the first place? 
 
 
 
As an agency in the past, we used to deal with this a lot when we tried to hire writers on our own, and had to use various tools to manage the process and the writers. This is what motivated us to design and build Zerys. 
 
 
 
We knew that the only way to make outsourcing worthwhile would be to provide a quick, simple, risk-free way to try out many writers, until you identify the ones you love, and then build a team of your own favorite writers to work directly with in the future. 
 
 
 
If you don't like the content you get back, you can simply reject it, and choose to put it back on the job board so another writer can take a shot at it. 
 
 
 
We also tried to make it very quick and simple to make edits or request revisions from the writer. 
 
 
 
You are right Peter - when it comes to blogging, it's all about sharing your knowledge and expertise. However, it is often very difficult for business owners and marketers to find the time to sit down and write great blog posts that share that knowledge on a regular basis (hopefully several times per week to get the best long-term results.) 
 
 
 
In a sense, you are just having a writer do most of the initial leg work to create a first draft for you. Great content often requires some revisions before going live, so once you find a writer you like, you can add your thoughts to the piece afterwards. Over time, the writer should learn what you want more and more so that your time spent editing should become less and less. 
 
 
 
If you can get someone to do 90% of the work for you, for a very affordable price, it could be well worth it - since your time is money. 
 
 
 
Sorry for the long response! Thanks for listening.

I'm not implying it's bad for everyone, but we hired out for content creation before and weren't terribly impressed with the process. The final content was fine, and the people were easy to work with. I felt I could have blasted out the same amount of content from my own brain (especially with voice to text) in the same time it took to go back and forth with initial ideas, edits and re-edits. I think the idea of blogging is that you're the expert in your field so you should be able to write about it easily.

We've used Zerys a few times for blog posts and have been very impressed with the results. The executive team was skeptical that someone "outside of our industry" could write a decent article about our space, but all I had to do was provide a title, a few bullet points, a keyword and perhaps a few URLs and the content was turned around in a day. Some of the posts have been posted verbatim, some I've reworded so that they're in our "voice," others were great starting points that we were able to expand upon to make a longer post. Oftentimes, the most difficult part of creating content is getting started, and Zerys has been a quality, cost-effective method for us to boost our blog posts.