I definitely agree with those that don't like the pay with a tweet approach. Tweets can be overwhelming and thus ignored, unless they're used sparingly - and if so, allowing miscellaneous unrelated tweets in trade for access just doesn't make sense.

@DonMetznik: Check out twitters <a href=“http://support.twitter.com/entries/76036-safety-keeping-your-account-secure”>safety center, they speak to the safety concerns of accepting third party applications 
@Aimee: You can access the list directly from this link 
@Mark: Your comment made me think, why not have two CTA options for a content offer, Submit form or PWaT. I see another experiment in the future! 
@Andy: my pleasure, hope it is helpful. 
@DonMartin: You can access the list directly from this link 
@JohnF: Do not expect to see this type of call to action button in any regularity on the content camp blog. We will never hold content hostage in return for a tweet, after all our goal is to provide you with ongoing quality content. Direct linkto the list. 
@Michele: that is absolutely correct; I am not suggesting one should use their business twitter account to gather and share information they will be using internally. There should be a line between your business account (focused towards your customers and prospects), your professional account (geared towards your career/job interests) and your personal account (aimed towards your hobbies, family, etc). For those with one account there will have be some give and take which I will be taking into account in my follow-up post! 
@Melinda: to your question, you do not necessarily need to have your CTA direct blog readers to content placed behind a form. You could absolutely direct them elsewhere on your site to additional great content. Requiring a form to be filled out gives you additional opportunities to provide great content through other channels that does not require information searchers to come back to your website on their own. If someone were to find a helpful blog article on your site via Google, read it, click on the CTA which directs them to another page on your site (not behind a form) and then leave your site, I would not hold my breath that they will come back. How many great blog articles or webpages have you read over the years that you can’t find again? 
@Al @Chester: Keep your eyes peeled, I am working on a follow-up post focused more specifically on Paywithatweet that will hopefully shed more light on the uses and benefits of using such applications as PWaT.  
@everyone: please keep the comments coming, very helpful! 

I think this principle has some merit, even for a professional service business. I would consider using it for the properly targeted group, the right item and at the right time. Just another arrow for the quiver.

What a great idea.

We are finally figuring out CTA's that lead to great offers, but these take a long time to develop and don't always match blog posts. Can a CTA on a blog, simply connect people to a content on our site that I don't want to put behind a form? Is it enought to simply get them elsewhere on my site?

It is all relative to the niche of your followers. Tweeting about this whitepaper might construed this to be a bit too "spammy" if your niche is not directed toward bloggers. For those who have tried to build a loyal following on twitter with valuable information related to their profession, this can only undermine the value of what your followers really want to hear (and share).

@John: You can access the document here: http://camp.hubspot.com/Portals/14209/docs/8-call-to-action-reminders-for-your-business-blog.pdf

This is the first bad idea from HS - and it's a very bad idea.My tweets are for a unique audience who look for guidance, articles, and trends in my services. Advertising for something having nothing to do with the problems they have will turn them off. I should be able to get this for my monthly fee.

I don't like tweeting this to my followers, I am building a professional financial image and this might make it too sales or stray from the purpose of my Tweets.

Christopher, thanks for posting the direct link. Many hubspot customers like myself are running a small business, getting good information like this link direct is a much better way, saves us time. Andy

Chris, you can access the document directly from this link

Sounds like you might be over thinking it a bit. Christopher L. is obviously experimenting with a marketing technique.  
 
What I did after I Payed with a Tweet? Went into Settings on my Twitter profile and revoked access to Pay With A Tweet.  
 
I am seeing this more and more and while I haven't experimented with it yet, thinks its not a bad way to create social buzz, but most people might not like the phrasing 'pay'. Kind of like most people might not like submitting to a submit button. :)

I have created a list of eight call to action reminders for your blog that will help you develop a new CTA for a specific blog post or a group of blog posts focused on a single topic. Just share this post on Twitter using the CTA button below and receive the helpful list instantly! 
 
Would you please follow up this article with the list of eight CTA's without having to accept a twitter application? 
 
Thank you! 
 

CTAs like above are a major turn off. First our twitter account is used for related information that pertains to our business...not hubspot. and like the others say...smells like fish. 
 
where can paying customers of hubspot get this information?

Thanks, Christopher. 
Can you elaborate on this point - does the service have the capability of posting a message or changing a profile that I do not authorize or author? The words read as if they can.

I'd want to know more, if not all, of the information that I was retweeting before I retweet it.  
 
 
 
I agree.

Don, you raise a very interesting point which I am happy to comment on. Nearly all third party twitter applications have the same read and write access capabilities as Paywithatweet. LinkedIn, twitpic and Tweetdeck to name a few. You can disable access to an application at any time via Twitter > Settings > Applications > Revoke Access 
 
An alternative solution to PWaT is http://www.socialwhispers.com/ which takes into consideration these risks. They state on their site: “we will never post to your profile or access your information without your permission, we will only ever post to your profile when you use the swap gateway in exchange for the reward offered by the provider.” 

I agree.

I would not do it! I agree with Don

Great concept but I don't like the conditions once you click on the link. Here they are: 
 
This application will be able to: 
 
* Read Tweets from your timeline. 
* See who you follow, and follow new people. 
* Update your profile. 
* Post Tweets for you. 
 
Seems risky. Can you comment on this?