Hi Larry! 
 
I'm glad you enjoyed the video. If you have an eBook cover that links to the landing page, that is a "CTA Button". A CTA button can be an image, words, or any clickable image. If the eBook link is working well for you, keep using it. If you would like to try something new, you can create a CTA with an image in PPT and upload it to the CTA button creator as well. (Here's a link to a walk through of how to create a button in ppt: http://camp.hubspot.com/blog/bid/30010/How-to-Create-a-Call-to-Action-Button-Concept-of-the-Week-Video 
 
Have a lovely weekend! 
 
Jenn

Jenn, 
Good morning. 
Great "how to" video. It is helpful to read the instructions on the website AND walk through them in a video. 
 
Does a CTA button replace an ebook cover image, if the link is to an ebook download; or is it a good idea to have a button and an image of the ebook? 
 
Looking forward to your reply. 
Thanks, again.

The new CTA UI and Smart CTAs is already in place (or is it still in BETA? don't know). But I would like to see some tutorials or videos on how to create a Smart CTA and how to track its performance. This video is for the old UI. Please update this.

Hi Karthi, 
 
Thanks for reaching out - and great point! This content is from quite some time ago. If you're ever looking for updated tutorials on our product, feel free to head over to help.hubspot.com, HubSpot's knowledge database. Over there you'll find updated content whenever the product is updated.  
 
We have a ton of great content readily available on the new CTA UI as well as smart CTAs - and here are just some of my favorites: 
- HubSpot CTA article directory - includes all available articles on CTA: http://help.hubspot.com/articles/How_To_Doc/call-to-action-tool-article-directory 
- How to create a CTA (tutorial): http://help.hubspot.com/articles/Tutorial/create-a-call-to-action 
- How to create a smart CTA based on a contact list: http://help.hubspot.com/articles/How_To_Doc/how-to-create-a-smart-cta-from-contact-lists 
- How to create a smart CTA based on a lifecycle stage: http://help.hubspot.com/articles/How_To_Doc/how-to-create-a-smart-cta 
 
I hope this helps! And please don't hesitate to reach out if you need additional help! 
 
Sarah