How to Find Gold with HubSpot's Prospects App
Prospecting is an activity that sales reps loathe. It’s usually time consuming and typically doesn’t deliver the results you were looking for. But if you have the right tools, prospecting can become much less painful and much more efficient.
The HubSpot software includes a powerful tool that can help you and your sales team prospect for leads much more efficiently and then target the right companies for your business. It's called the Prospects app, and it records and displays all of the companies and organizations that are visiting your website. It even filters out the noise, so that you see only the prospects that matter to you most.
Read more on how to use the Prospects app.
The Prospects app provides you with the following company information:
- Name of the company
- How many total visitors you had from that company
- How many pages they looked at
- How those visitors became leads
- Their geographic location and website address
- Their IP address
- How they found your site
- The LinkedIn profile for that company
Obviously, all this information can be hugely helpful to a sales and marketing organization -- but only if you know how to use it. Of course, we can help you out there, too.
For instance, you might use this information to create highly targeted marketing campaigns for the companies that are already checking you out. The data you'll find in the Prospects tool will help your sales team find new prospects, reconnect with old prospects and find some win-back opportunities as well. And the information found in Prospects can help your marketers create new content and help them optimize your website pages to more closely align with what your prospects seem to be looking for.
The best way to work through your Prospects data is to segment that data into specific buckets that you and your sales team want to pay attention to. Lucky for you, we’re releasing an App Marketplace app during tomorrow’s #InboundLearning webinar that will help you do exactly that.
We’ll also go over the ten different ways you can use the Prospects app, how the app works, and we’ll do a live demo of the tool. I hope you can join me tomorrow at 2:00 pm ET. I'll be joined by Christopher O’Donnell, the HubSpot developer who created the Prospects app.
Image by Niina C