How to Grow Your Facebook Fan Base [Customer Story]
The eMarketing team at Encharter Insurance had been trying to grow our Facebook fan base, but we were struggling to see really noticeable growth. We were regularly posting to our page, but did not receive an ample amounts of interaction and shares. Our fan base number had seemed to hit a plateau. After seeing HubSpot articles about how to run an effective Facebook contest, we decided to give it a try.
The result: We more than doubled our Facebook fan base in less than a year.
Here's how we doubled our Facebook fan base:
Step 1: Create a Facebook landing page using the HubSpot Welcome Facebook Application
We created a contest on our Facebook page with the HubSpot Facebook app and HubSpot landing page tool (as pictured below). We came up with a message to “Like” our page in order to enter to win. We asked for the necessary contact information to contact the winner, and in turn, build a lead.
Learn how to install the HubSpot Welcome application on your own Facebook fan page.
Step 2: Send an email blast to prospects with a clear CTA leading to the Facebook page
To further promote the contest and gain fans, we sent out eBlasts to our clients and prospects. To direct this traffic, we used a Call-to-Action button to evoke action.
Learn how to send an email blast to leads using HubSpot.
Step 3: Purchase Facebook ads to accelerate growth
Additionally, we created a Facebook Pay-Per-Click ad to encourage our target audience to “Like” our page and be a part of our contest. Using this application, we were also able to view the effectiveness of the ad. Through Facebook Insights we could see how many people clicked on the ad, as well as how many new fans “Liked” our page. All of the applications were very easy to use and we started noticing results soon after.
The HubSpot tools that we used to double our facebook fan base were: HubSpot Facebook Welcome app, Landing Page app, and the Call to Action app.
Encharter Insurance is a full-service insurance agency in Massachusetts and Connecticut. Our eMarketing team is constantly trying to find new ways to implement social media into our marketing strategy. We've been a HubSpot customer since Janurary 2011.