Inbound Call Tracking by RingRevenue [New HubSpot Marketplace App]

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Inbound Call Tracking by RingRevenue [New HubSpot Marketplace App]

  
  
  

RR hubspot iconNow HubSpot users can track inbound phone leads right alongside their web leads with Inbound Call Tracking by RingRevenue, one of the newest apps available in the HubSpot App Marketplace.

With HubSpot, it's easy to find out which sources are driving your online leads. But how do you know which of your inbound marketing efforts are leading to phone calls? What happens when a prospect calls the phone number on your website instead of filling in a lead form?

The Inbound Call Tracking App from RingRevenue will track your inbound phone calls like clicks and record them as lead form submissions in HubSpot. You now have a one-stop shop to see which of your inbound marketing efforts are delivering phone and online leads.

You can try the RingRevenue Inbound Call Tracking app free for 30 days.

Here’s what your subscription includes:

  • Detailed call tracking of your website visitors
  • RingPool™ Dynamic Phone Number Assignment on your website
  • Automatic HubSpot lead creation/merge for each phone call
  • Paid and organic keyword-level call source tracking
  • Real-time caller analytics
  • Ability to listen to call recordings
  • Up to 1,000 caller minutes per month (we'll notify you by email if you approach your limit)
  • Up to 10 unique promo phone numbers (7 for RingPool™ Dynamic Phone Number Assignment plus up to 3 additional dedicated promo phone numbers you can use in campaigns such as outbound email, offline, etc.)

How it works

Inbound Call Tracking by RingRevenue is simple and powerful. Here's a quick rundown of what you can expect to find.

Dynamic Tracking Numbers

When a prospect visits your website, a unique Inbound Call Tracking phone number will be dynamically displayed in place of your main phone number. This phone number will be uniquely assigned to your web visitor and the referral source of that visit (search engine, keyword, etc.).

When that web visitor calls that unique Inbound Call Tracking phone number, it will ring to your main number. Once the call completes, the details associated with that call will be captured and stored alongside your web leads in HubSpot so you can easily see what lead source brought them to your site.

If the lead is a repeat visitor that has previously converted on your website, their phone lead information gets appended right to their lead form data. The lead record has a link to the call recording so that you can add important details to the lead record, like first name, last name, and email address.

Call Tracking ScreenShot 1

Dedicated Tracking Numbers

Also included are up to three dedicated Inbound Call Tracking phone numbers that you can use to track the campaign performance of your ads. These phone numbers can be included in offline, online, or mobile ad campaigns so that you can see exactly what campaigns are driving phone calls for your business. Calls to these dedicated numbers are also tracked as new leads within HubSpot.

Easy-to-use reporting also gives you a bird’s eye view of your daily, weekly, and monthly call traffic, caller details, and access to call recordings.

Call Tracking Screenshot 2

Visit the HubSpot App Marketplace to try Inbound Call Tracking for free for 30 days.

Comments

That is cool. We use a service but don't have the ability to track the phone calls.  
 
Posted @ Thursday, April 05, 2012 8:03 AM by Jon Nugent
This is the first time I have seen a company tie in the keyword, search engine and contact information together. Great news for marketers and measuring success.
Posted @ Thursday, April 05, 2012 8:20 AM by Ben Smullyan
This is one of the pieces we have been wishing for without changing our phone system we weren't sure how we could do it. Got to check it out and see if it fits.
Posted @ Thursday, April 05, 2012 8:33 AM by Lee Kirkby
This is a welcome addition to the Marketplace App store. We have many leads that do not want to fill out a form so this can help us track these also.
Posted @ Thursday, April 05, 2012 9:36 AM by Sam Ricchezza
Having worked with them for number of years now, Ring Revenue has an AWESOME platform for call tracking. The integration with keywords and the ability to merge unique numbers with display ads finally bridges the connect from mobile to online. That blind spot was really painful before these guys. If you are serious about driving all types of leads--and the phone is still very, powerful--you should check them out.
Posted @ Thursday, April 05, 2012 12:24 PM by Ryan Malone - SmartBug Media (Hubspot Partner)
This will become a very powerful addition as it creates more synergy between offline and online marketing activities.  
 
When the conversion is "the call", it can be even more powerful than email. 
 
Great job and thank you. 
 
Mike
Posted @ Thursday, April 05, 2012 1:04 PM by Michael Hartzell
Very exciting. A much needed bridge between online and offline! 
 
However...you must be a privileged Hubspot Professional or Enterprise customer (API Access). Basic customers (who make up the largest percentage of Hubspot customers) are being left out in the cold....again.
Posted @ Thursday, April 05, 2012 8:02 PM by Adam Sokoloff
Adam, 
 
Sorry about the need for API access causing Basic customers to be locked out. We hear you and we think we have an approach that will work for you too. Stay tuned! 
 
Colin Kelley, RingRevenue, Inc.
Posted @ Friday, April 06, 2012 1:50 AM by Colin
This should be a great addition to the Hubspot arsenal of weapons. Tracking has always been what we marketers need. 
 
 
 
Indeed we get phone calls from prospective that want to hear more abour our insurance solutions after they visit our website. What I do now is to manually add them into the Leads database, IF I recognize them as such.  
 
 
 
As a Basic Customer, I'll watch and wait for now. 
 
Thanks! 
 
Chris Millerick 
 
Elliot Whittier Insurance Services, LLC
Posted @ Monday, April 09, 2012 9:41 AM by Chris Millerick
Adam & Chris, 
 
Inbound Call Tracking now works with Basic accounts too! Please try it out and let us know what you think. You can always reach us at HubSpotApp@ringrevenue.com. 
 
Colin Kelley, RingRevenue, Inc.
Posted @ Monday, April 09, 2012 11:44 PM by Colin Kelley
Colin - Kudos on the quick turn. Congrats!
Posted @ Monday, April 09, 2012 11:50 PM by Ryan Malone - SmartBug Media (Hubspot Partner)
How is the call quality? What technology is used for the calls? VOIP?
Posted @ Thursday, April 12, 2012 1:37 PM by Hugh Macken
Hugh, 
 
Call quality should be unchanged. There's no need for you to switch to VOIP or to change anything about your phone system--we'll deliver the calls to you exactly as before. Our service is carefully engineered to be invisible to your callers and phone agents. 
 
Colin Kelley, RingRevenue, Inc.
Posted @ Thursday, April 12, 2012 2:21 PM by Colin Kelley
Hi and thank you for a great article. I really just love your blog. I will bookmark it and come back for more. 
Call Tracking
Posted @ Monday, April 23, 2012 7:27 AM by Call Tracking
Comments have been closed for this article.