Make Your CTAs Sing With The New HubSpot CTA Manager

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Make Your CTAs Sing With The New HubSpot CTA Manager

  
  
  

Now you can create CTAs in seconds, deploy them across your website, blogs, and email, and track and compare your best CTAs for the highest possible conversion rate in all your marketing. It's all thanks to the new HubSpot CTA manager, and boy, is it sweet.

HubSpot's new CTA manager goes even further in helping you build, maintain, and analyze call-to-action buttons across all of your marketing channels. Replacing the old HubSpot CTA manager, the new tool offers improved speed, one-step cross-platform editing, better image management, the ability to deploy the same CTAs you use on your website in your HubSpot emails, and more.

CTA  HubSpot

CTAs Are The Missing Link

HubSpot users know that CTAs are the missing ingredient in a lot of people's online marketing efforts. You might create the best content out there and attract all kinds of traffic via search engines and inbound links, but if you're not converting your traffic into leads through the use of rock solid calls to action linking to carefully designed landing pages, then your website is nothing more than a beautifully optimized trampoline.

That's why it's so important for inbound marketers to have a fast, simple tool for creating and managing CTA buttons -- a tool that's integrated with your blog, your website, your email, and your analytics.

make changes to all placements of your cta

The New HubSpot CTA Tool

HubSpot's new Call-to-Action tool incorporates many of your most-requested features and capabilities:

  • Improved speed - The CTA tool itself works faster, saving you time when you're creating a suite of CTA buttons for use across the web. And once deployed, your CTA buttons will load much faster for your viewers, increasing engagement on your website and emails.
  • Cross-platform use - Now you can use the same CTA you’ve built for your website in your HubSpot email campaigns, then track the success of your CTAs in one seamless view.
  • Integrated editing - Using the new CTA tool, you can edit and alter your CTA buttons once, then watch as the changes automatically take effect everywhere you've placed them. No need to hunt down each placement and change every single instance. Your changes take effect universally with one stroke of the keyboard.
  • Better image editing - We've upgraded the way you use images in your CTA to make it easier for you to add images from an external image editor, resize images after upload, and use CSS buttons and images files, allowing you more speed, flexibility, and control.
  • Improved searching - Name your CTAs the way you want to, so that you can organize and search through your CTA inventory in seconds.
  • Expanded click-through options - The new CTA tool allows you to set your CTA buttons to open your link in a new window, so that visitors stay on your site longer and follow the conversion paths that work best for them.
  • Simpler editing - We've added a ton of tiny upgrades to the CTA editing experience, including the ability to automatically include alt-text for all of your CTA images.

When Can I Use It?

The new CTA manager is available to all customers (Basic, Professional, and Enterprise) right now. To get started using the tool, follow our guides

  

inbound2012

Comments

Does the new CTA Manager work better with Chrome? Whenever I am adding a Blog on Chrome and open the CTA Manager to add one to the article, the pop-up gives me an error. 
I like the image resizing after upload...that was one of my biggest issues. Thanks fo your continued improvements!! 
 
Otherwise the new functionality looks very user-friendly.
Posted @ Monday, July 30, 2012 3:10 PM by Caroline Le Brun
I used to love the CTA builder, but since it's upgrade I've been unable to use it. Every time I insert a CTA now it duplicates buttons and content that can't be deleted so I need to start from scratch. Ive had these recurring problems for a while now, I thought it was fixed but just yesterday, gave up on it! :(
Posted @ Tuesday, July 31, 2012 9:34 PM by Stacie
Stacie, 
I'm really glad you wrote in and I'm sorry the new CTA manager is giving you trouble. Sounds like you've hit upon some early bugs that we need to address immediately. I've already talked to the engineering team who built the app and they're on the case. I'm also going to alert your account manager to the issues you've come across. If you haven't already, I'd really appreciate it if you could submit details of the bugs here: http://help.hubspot.com/support. It helps us to track our progress against bugs and push them to the front of the line for fixes.  
 
Again, I'm really sorry your first experiences weren't good with the new manager. Let's turn this thing around.  
 
Meg (Product Marketing Manager at HubSpot)
Posted @ Wednesday, August 01, 2012 7:42 AM by Meghan Keaney Anderson
This is great - used it the other day on our blog. One issue though. When "read more" functionality is enabled along with showing images, it treats the CTA button as am image and squishes it in the "read more" section. Please make the CTA button excluded from "read more" by default. 
 
Thanks!
Posted @ Friday, August 03, 2012 1:52 PM by Todd
Hi Todd, 
 
Glad you like the new CTA tool! I've also run up against the CTA-as-thumbnail image, right here on this blog. But then it tends to remind me that my post could probably use an eye-catching image somewhere up top, too (since this tends to improve both readability and search engine index-ability). If you have other images in your post, it won't grab your CTA. But I'll pass your suggestion on anyway of course -- thanks so much for commenting. 
 
Beth
Posted @ Friday, August 03, 2012 3:18 PM by Beth Dunn
Looks like a nice tool
Posted @ Friday, August 10, 2012 1:23 PM by Carlos Javier Cue
I've been reading your blog posts during my smoke break, and I have to admit your entire article has been very invaluable and very effectively composed. I assumed I would let you know that for some reason this weblog doesn't display properly in IE 8. I wish Microsoft would cease upgrading stuff. I've a query for you. Do you mind swapping weblog roll links? That would be actually neat! 
Posted @ Monday, February 04, 2013 4:08 AM by Guide Game Zynga
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