Broadcasts

Analyzing Your Data

reporting resolutions: how the develop a reporting habit that sticks

Air Date: 1/26/2016 | Length: 48:38

Resources

To-Do

  1. Create a recurring calendar event for reporting.
  2. Identify 3 reports that your team will need each month.
  3.  Come up with 1 results driven question for each report.
  4. Come up with 1 insights driven question for each report.
  5. Build 3 reports with HubSpot.

The ABCs of A/B Testing

Air Date: 7/14/2015 | Length: 51:19

Resources

To-Do

  • Create a hypothesis for a CTA, email or landing page test.
  • Create a goal for the A/B test.
  • Conduct the A/B test until significant results are reached.
  • Analyze the results of the test.

How To Analyze and Report on Your Next Content Offer

Air Date: 6/30/2015 | Length: 50:42

Resources

To-Do

  1. Review your marketing goals. Be sure they are SMART goals
  2. Identify key metrics you will use to measure your success
  3. Add a “check HubSpot reports” event to your calendar
  4. Create the reports necessary to analyze your content
  5. Start building your next content offer

How to Effectively Analyze Your HubSpot Data

Air Date: 10/21/2014 | Length: 60:03

Resources

To-Do

  1. Go to your Dashboard. Decide whether you need to focus on your visit-to-lead or lead-to-customer rate.
  2. Go to your Sources Report. Figure out what’s holding you back and what’s boosting you up.
  3. Take Action. Implement next steps based on the Sources that you're looking to improve.

Presenting Marketing Data to Your Organization

Air Date: 10/28/2014 | Length: 61:34

Resources

To-Do

  1. Meet with your management and determine your KPIs.
  2. Log into HubSpot and export data, email reports, and take screenshots of important marketing efforts.
  3. Pull it all together into a report that ties your data back to your audience’s end goals.