Broadcasts

Blogging

how to become a better blogger

Air Date: 4/21/2015 | Length: 46:58

Resources

To-Do

  1. Verify that your blog and website are mobile friendly
  2. Brainstorm ten new blog topics
  3. Do keyword research for each new blog topic to ensure you’re getting found by the right people
  4. Start a HubSpot Academy blogging project

How Has Blogging Changed & What You Should Do

Air Date: 5/6/2014 | Length: 58:51

Resources

To-Do

  1. Take an old blog post, identify the topic, and think of three more titles you could write blog articles about.
  2. Choose a new long-tail keyword and schedule to write a “How To” post, a “Top 5” post, and a “Best Practice” post.
  3. Identify topics you believe you are a bit thin on in your blog.
  4. Write all future blog posts with the mantra “helpful, quality, shareable.”

How to Optimize Your Blog Content

Air Date: 5/13/2014 | Length: 59:34

Resources

To-Do

  1. Identify some lead conversion opportunities on your blog.
  2. Align your downloadable content with your blog’s topic tags.
  3. Gather feedback on the readability of your blog and make adjustments accordingly.
  4. Use images that engage users and are optimized for social media.

Review of Customer Blogs

Air Date: 5/20/2014 | Length: 59:33

Resources

To-Do

  1. Update your existing blog using the pro tips.
  2. Update your top 15-20 blog posts with best practices and a conversion pathway.
  3. Remember to always write a blog with a persona and buyer journey stage in mind.
  4. Write upcoming blog posts as evergreen posts following the Google’s quality content guidelines.

How to Whip Your Business Blog Content Into Shape

Air Date: 6/11/2013 | Length: 62:00

Resources

To-Do

  1. Practice writing blog posts in a story format
  2. Write all future blog posts with a purpose
  3. Formulate titles that get the readers hooked
  4. Develop a backlog of topics

How to Wring More ROI Out of Your Blog

Air Date: 6/18/2013 | Length: 60:00

Resources

To-Do

  1. Define baseline blog performance metrics
  2. Identify your biggest blog improvement opportunities
  3. Use other marketing channels to improve blog performance
  4. Identify opportunities to reuse blog content