Broadcasts

Calls-to-Action

the social conversion quotient: are you generating enough leads?

Air Date: 5/31/2016 | Length: 37:54

Resources

To-Do

  1. Optimize your Facebook Company Page
  2. Add a CTA to your Facebook Company Page
  3. Test out your first Pinterest Buyable Pin
  4. Strategize how you’ll use Twitter Conversational Ads as a part of your social strategy

ON TREND AND UP-TO-DATE: CALLS-TO-ACTION TRENDS AND ANALYSIS 2016

Air Date: 2/23/2016 | Length: 60:12

Resources

To-Do

  • Evaluate your CTA performance in the CTA tool.
  • Evaluate your CTA design visually.
  • Try a new CTA design with a template.
  • Start the conversion optimization project.

Understanding CTA Placement & Performance

Air Date: 4/16/2013 | Length: 61:03

Resources

To-Do

  1. Audit your most visited pages for CTAs
  2. Audit what CTAs are performing well and which are not
  3. Map your website pages to your buyer personas and buying process
  4. Ensure your CTAs align with your buyer personas and buying process

How to Design CTA's That Convert

Air Date: 4/23/2013 | Length: 60:27

Resources

To-Do

  1. Audit your CTA/Landing Page Alignment, update CTA’s when necessary
  2. Go Pro! Build a CTA in PowerPoint or Photoshop
  3. Try a new CTA element you have not used before
  4. Create a Smart CTA based on Lifecycle Stage or a List

Analyzing & Improving Your CTAs

Air Date: 4/30/2013 | Length: 60:00

Resources

To-Do

  1. Analyze your CTA at least once per month
  2. Determine what CTA have low CTR & conversion rates
  3. Start testing your CTA. Remember to change one element at a time when testing
  4. Determine the winners and update your CTA