Broadcasts

Content Strategy

how to build a sustainable content marketing plan

Air Date: 12/8/2015 | Length: 60:16

Resources

To-Do

  1. Continue formulating your content offer
  2. Develop a conversion path for the content offer
  3. Generate ideas to repurpose the content offer based on your distribution channels
  4. Connect with your HubSpot point of contact to review the content plan

Rethink Your Content Environment: Repurpose, Recycle, Reuse

Air Date: 6/16/2015 | Length: 58:13

Resources

To-Do

  1. Audit your content library to find content offers you can repurpose
  2. Test out new formats of your content offers
  3. Identify your top performing blog posts
  4. Update any blog posts that are out-of-date
  5. Pull your evergreen content and schedule out future social media posts promoting that content

How to Create Remarkable Content

Air Date: 9/11/2012 | Length: 59:20

Resources

To-Do

  1. Map your content to the buying process
  2. Brainstorm & analyze the data in HubSpot to determine your next pieces of content 
  3. Leverage existing content to help you create the content
  4. Create a consistent design experience for all of your conten

The Best Ways to Promote Your Content

Air Date: 9/18/2012 | Length: 60:52

Resources

To-Do

  1. Choose an offer that you’re going to promote
  2. Identify the channels you’ll use you to promote the offer
  3. Coordinate promotion across the channels
  4. Promote at least one piece of lead gen content per month

Analyzing & Reviewing Your Content

Air Date: 9/25/2012 | Length: 60:38

Resources

To-Do

  1. Go to the Landing Page tool & analyze your lead gen content performance
  2. Take three tips we shared & adopt them in your lead gen content
  3. Add a Call to Action with a unique tracking URL to each your lead gen content offers