Broadcasts

Customer Marketing

customer marketing to drive repeat sales

Air Date: 7/8/2014 | Length: 58:55

Resources

To-Do

  1. Build four or five targeted customer lists
  2. Create or update your post-purchase email campaign
  3. Create a win-back campaign for lapsed customers


How to Run Successful B2B Customer Marketing

Air Date: 7/15/2014 | Length: 58:23

Resources

To-Do

  1. Define your star customer and set a customer goal.
  2. Create a list that collects your star customer contacts.
  3. Build content to support that star customer segment.
  4. Create Smart CTAs and channels to deliver the content.


Review of Customer Delight Campaigns

Air Date: 7/22/2014 | Length: 61:20

Resources

To-Do

  1. Define and create segments of your customer database
  2. Create content to support and delight your different customer segments
  3. Deliver the content via Smart Content tools, the Workflow tool and the Social tools