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Broadcasts

Email Marketing

Emails for humans

Air Date: 11/1/2016 | Length: 50:42

Resources

To-Do

  1. Take inventory of your current email sends.
  2. See where you can add just ONE of these practices.
  3. If your results improve, continue implementing these practices
  4. Keep an eye out for follow up email which will include a link to a blog on this subject

A live critique of 30 emails in 60 minutes

Air Date: 6/14/2016 | Length: 57:33

Resources

To-Do

  1. Pick an email that you currently send regularly
  2. Find one way to improve that email
  3. Start your search for an email role model

Emails That Convert: Building Emails That Get The Job Done

Air Date: 2/9/2016 | Length: 60:45

Resources

To-Do

  • Identify the ways that users interact with your website, email, and social media
  • Get familiar with the HubSpot Workflows and Email tools
  • Set up one automated email sequence in response to an action a user has taken

RETHINKING EMAIL FOR 2016: THE IMPORTANCE OF BEHAVIORAL EMAIL

Air Date: 11/24/2015 | Length: 55:33

Resources

To-Do

  1. Identify the ways that users interact with your website, email, and social media
  2. Get familiar with the HubSpot Workflows and Email tools
  3. Set up one automated email sequence in response to an action a user has taken

Using Psychology to Drive Email Engagement

Air Date: 9/1/2015 | Length: 55:19

Resources

To-Do

  1. Before you send your next email, ask yourself "Does this email provide value or ask for it?"
  2. Add personalization to your email sends by segmenting your recipient list as well as adding personization tokens to the content
  3. Ensure that you have set up different email types and blog post frequencies so your readers can decide when and how they interact with you
  4. Use the HubSpot Email Projects as a guide

DESIGNING AN INBOUND EMAIL EXPERIENCE

Air Date: 8/5/2014 | Length: 51:31

Resources

To-Do

  1. To be successful at email marketing you need to send the right content to the right person at the right time.
  2. Segment your contacts database to increase engagement and deliverability.
  3. Balance segmentation with feasible list size.
  4. Optimize emails based on the goal of your email.

How to Build Inbound Emails

Air Date: 8/12/2014 | Length: 57:33

Resources

To-Do

  1. Every audience is unique. Optimize for YOUR segments.
  2. Keep subject lines and copy clear and concise.
  3. Optimize for different screens, devices, and email clients.
  4. Use A/B testing, analytics and campaigns to measure effectiveness and make key decisions.

Review of Customer Emails

Air Date: 8/19/2014 | Length: 58:53

Resources

To-Do

  1. To be successful at email marketing you need to send the right content to the right person at the right time.
  2. Segment your contacts database to increase engagement and deliverability.
  3. Optimize emails based on the goal of your email.
  4. Every audience is unique. Optimize for YOUR segments.