Broadcasts

Enterprise Reporting

using contextual reporting to master your marketing

Air Date: 11/6/2014 | Length: 60:36

Resources

To-Do

  1. Ask the right questions. Look at recipes to help you get started.
  2. Find trends in your data that you can replicate across different channels.
  3. Segment your database using lists to find more detailed information about your contacts.
  4. Break your reports down further by different contact and company properties.

Closing the Loop on Your Marketing with Revenue

Air Date: 11/13/2014 | Length: 47:36

Resources

Broadcast update: If you have Microsoft Dynamics or SugarCRM, you will need to use the Deals API to integrate your CRM with HubSpot. If you have Zoho, you can work with Bedrock Data for $99/month to use their integration.

To-Do

  1. Run a revenue report based on source to see what channels are generating the most revenue for your business.
  2. Use a segmented list to drill down into what marketing efforts work for specific parts of your audience.
  3. Don’t be afraid to change your strategy after you gain a better understanding of where your revenue is coming from.

Understanding Cause and Effect in Your Marketing

Air Date: 11/20/2014 | Length: 60:55

Resources

To-Do

  1. Try out different Attribution Models to help you figure out what makes the most sense for your business.
  2. Use the score to help you decide what channels you should invest more in and what pages you should optimize to improve your marketing.
  3. Pull a report of your blog leads to understand what content resonates the best with your audience.

HubSpot Enterprise Reporting: Reports Customers Love

Air Date: 10/30/2014 | Length: 61:00

Resources

To-Do

  1. Choose a type of enterprise report that you want to create
  2. Use one of the examples to create your own report
  3. Experiment by breaking the reports down by different contact or company properties
  4. Use the data to refine your marketing strategy