Broadcasts

Buyer Personas

DESIGNING A PERSONA THAT TELLS A STORY

Air Date: 8/9/2016 | Length: 48:32

Resources

To-Do

  1. Meet with your sales and marketing teams.
  2. Assess the quality of your prior best customers.
  3. Even interview customers when possible.
  4. Compile data based on research: background, needs, revenue. 
  5. Create 1 brand new persona in the HubSpot tool.
  6. Begin a new campaign to target this persona.

Changing Your Buyer Persona and Segmentation Habits

Air Date: 8/25/2015 | Length: 54:59

Resources

To-Do

  1. Review your primary buyer persona and make updates
  2. Collect persona information from HubSpot lead intelligence
  3. Confirm your personas are properly segmented in HubSpot
  4. Research and develop a negative buyer persona