Broadcasts

Paid Search

how to amplify your pay-per-click ROI

Air Date: 5/14/2013 | Length: 61:00

Resources

To-Do

  1. Pause keywords with the lowest quality scores or errors
  2. Pause as many broad match keywords as you can
  3. Update destination URLs with more relevant landing pages
  4. Verify paid search tracking in HubSpot Sources report

Becoming a Paid Search Samurai

Air Date: 5/21/2013 | Length: 60:00

Resources

To-Do

  1. Setup Sitelinks ad extension
  2. Write some ad copy from a  literary standpoint
  3. Enable UTM tracking and custom properties in HubSpot