Broadcasts

Social Media

Social Media: Building Your Social Media Plan

Air Date: 2/11/2014 | Length: 59:29

Resources

To-Do

  1. Identify the social networks your personas are spending time on
  2. Create accounts on social networks, if necessary
  3. Identify social media benchmarks using your social data. Use the benchmarks to create a SMART goal
  4. Create a social media response SLA


Social Media: Executing on Your Social Media Plan

Air Date: 2/18/2014 | Length: 60:00

Resources

To-Do

  1. Optimize your social media profiles
  2. Create a social media sharing calendar
  3. Find sources of curated content and begin sharing with your followers
  4. Follow the social media sharing rules outlined during this webinar


Social Media: Improving Your Social Media Plan With Data

Air Date: 2/25/2014 | Length: 58:43

Resources

To-Do

  1. Create a monthly social media report 
  2. Analyze applicable social platform data 
  3. Use the data to create a goal and plan to improve specific aspects of your social media plan 
  4. Set up social monitoring email notifications