Broadcasts

Storytelling

Air Date: 12/3/2013 | Length: 61:00

Resources

To-Do

  1. Go define your buyer personas if you haven’t already
  2. Watch Simon Sinek’s Golden Circle TED Talk
  3. Create your one simple story using the status quo, drama and resolution framework

How to Tell Your Story

Air Date: 12/10/2013 | Length: 47:37

Resources

To-Do

  1. Finalize your one simple story
  2. Create your next content offer around that one simple story
  3. Revaluate your current value propositions