Introduction to Calls-to-Action

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Videos in this class

Introductory Training
How do you use a CTA?
1:41
How do you create successful CTAs?
7:29
Tool Walk-through Videos
Creating a CTA in HubSpot
7:21
Analyzing a CTA in HubSpot
2:18

Class Description

CTAs (short for "calls-to-action") are what connect your website and blog to your landing pages. They are the clickable buttons that compel a casual reader to become a qualified lead by filling out one of your forms. In short, they are hugely important to your inbound marketing success. Fortunately, there's a science to them. Join us to learn what makes a good CTA great, and how you can convert more of your visitors into leads with just a few strategic changes. 

This Topic is taught by

Angela Hicks
Angela Hicks (LinkedInTwitteris a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.’s flagship store, where she worked in the Creative division for four years. Following a year of working with HubSpot customers and partners as a Support Engineer Team Lead, Angela now uses her design knowledge to teach best-practice conversion rate optimization, user experience and marketing automation, and manages the HubSpot COS Design Certification.