How is this different than Inbound Marketing University?

Inbound Marketing University (IMU) was series of 18 webinars on everything from public relations to publishing blog posts. IMU was started in 2009 and has since been replaced by our new Inbound Marketing Certification. The Inbound Marketing Certification program is a series of 9 classes based on the framework of the inbound marketing methodology. Unlike IMU, Inbound Marketing Certification teaches marketers the purpose of and tactics for successfully attracting, converting, closing, and delighting customers.

Where did my user profile go?

It's getting a facelift! User profiles for all graduates of Inbound Marketing Certification will be available in the coming months. If you get certified before user profiles are available, don't worry. We'll make sure you get one too.

I'm already certified through IMU. Do I need to get re-certified?

Yep, you do. Although IMU certification was complete when it was introduced, the world of inbound marketing changes fast. The Inbound Marketing Certification teaches a thoroughly modern, comprehensive course on what it means to be an inbound marketer today.

Can I connect with other certified folks?

Great idea! There are a couple of ways to sync up with other certified inbound marketers. First, if you're a Twitter user, you can follow the #INBOUND hashtag. You could also join our LinkedIn group.

Classes

Are these classes up to date?

Inbound marketing is constantly evolving. We update our materials regularly to reflect changes in both tools and strategies.

Who can I contact for more information about a particular class?

Feel free to contact any class professor on Twitter or LinkedIn. You can find your class professor's bio and social media information at the bottom of each class page.

Can I use your slides in my own presentation?

You sure can! Please credit HubSpot where appropriate. You can download slides from each class on the class pages, right underneath the video. Look for a grey button that says "Download Slides."

Test

Those questions are tough. What gives?

Each test question is designed to test your knowledge of inbound marketing methodology. Topics are pulled directly from the key points laid out in each of our nine preparatory classes. Yes, they're tough. But that certificate means something special, so it ought to be hard to get one.

I didn't pass my test! Can I take it again?

Of course! You can take the test up to three times per month. If you don't pass, you must wait 48 hours before taking the test again. (Pro tip: Use those 48 hours to study up.) By the way, have you seen our study guide? Use this as a resource to help you prepare to rock it on the test.

Can I see a breakdown of test questions and answers?

At the moment, we are not releasing details about specific test questions in order to provide an equal opportunity for everyone to take the test.

Can I save my test progress and come back later?

Nope! Once you start the test, the 60-minute timer starts. You need to complete the test within one, 60-minute sitting.

I never received an email after taking the test.

Have you checked your SPAM filter? If it's not there, please reach out to academy@hubspot.com and we'll get things straightened out.

Wait, my certification expires?

Yes, the certification does eventually expire, similar to Google or other marketing certification programs. This Inbound Marketing Certification seriously considers how quickly the Internet and its marketing tools change - we want to make sure we are giving marketers the most up-to-date credentials as possible. That standard will help us to keep the certification truly valuable to its award recipients.

Badge & Certificate

What's the difference between the badge and the certificate?

The badge is a PNG image that you can place on your own website. Show off those outstanding inbound marketing skills! The certificate is a printable PDF. Put it on your fridge. Frame it. Laminate it and eat your breakfast on it in the morning. It's up to you!

How do I embed the badge on my website?

After you pass your certification test, you'll be given your embed code.

You can copy that code and paste it onto your website, anywhere you would like the badge to show up. If you're unsure how to do that, you can reach out to academy@hubspot.com and we'll help.

How do I resize this badge?

If you're familiar with HTML, you can edit the embed code. Look for the img tag and add in your height and width parameters.

Do you offer company certifications?

We will only offer company certifications to HubSpot Partners (Value Added Resellers). If your company is a HubSpot Partner, then stay tuned. In the near future, we'll be outlining the specifics of what it takes to get your agency inbound certified.

Why does my certification expire after one year?

The world of inbound marketing is evolving at a very rapid pace. As the tools marketers have available in their toolboxes change, so does how we go about doing inbound marketing. We'll be updating our classes and exam to keep up with these changes, so you'll need to get re-certified to demonstrate that you know just what inbound marketing is all about on a yearly basis.

Other Questions

I noticed a spelling or grammatical mistake.

We'd love to hear about it. Please email us at academy@hubspot.com so that we can fix it right away.

I have a question that wasn't answered above.

Let us know. As new questions come in, we'll continuously update this page. You can email academy@hubspot.com with your question and we'll get back to you as soon as possible.