Introduction to Content Creation

Having trouble watching our videos? Click here.

Videos in this class

Introductory Training
Why is content important to inbound?
2:17
How do you create remarkable content?
23:25
Tool Walk-through Videos
How to use HubSpot Calendar
2:52

Class Description

In this class, you'll cover what content actually is and discuss why it's so important that inbound companies create it. The video training covers the basics of mapping content to your personas and buyer's journey, strategies for brainstorming and creating great content, and discuss the most effective ways to turn businesses, of any size, into content creation machines.

This topic is taught by

justin-champion-headshot-inboundlearning.png
Justin Champion (Twitter, LinkedIn) is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 6+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.