This course reviews modern lifecycle marketing, segmentation, email design, deliverability, analytics and optimization to advise readers how to create a sustainable, inbound email marketing strategy. Following all nine chapters, we welcome you to complete a free certification exam to to achieve your official Email Marketing Certification from HubSpot Academy.
Why email marketing is still so important
How to build an effective email marketing strategy
What a successful email marketing strategy looks like
Why lifecycle marketing is important
How to use email to do lifecycle marketing
What a great lifecycle email looks like
Why contacts and lists are important
How to build a segmentation strategy
What does a successful segmentation strategy look like?
Why care about sending great emails
How to create and send great emails
What a high-performing email looks like
Why email design is important
How to design great emails
What a well-designed email looks like
Why email deliverability is important
How to take control of your deliverability
What email deliverability looks like in action
Why lead nurturing is important for your business
How to do lead nurturing
What an effective lead nurturing strategy looks like
Why email analytics are important
How to improve your email analytics strategy
What email analysis looks like in action
Are you already an email marketing expert?
Prove your proficiency by passing the Email Marketing Certification exam.