HubSpot Examples

Buyer Persona - Fourdiaz Vargas

Best Practices

  1. Semi-fictional
  2. Day in their life
  3. Demographic and biographic info
  4. Personas' goals
  5. Pain Points
  6. Information search process
  7. Type of experience desired
  8. Common objections
  9. Story format

Above & Beyond

  1. Images

Customer

Fourdiaz Vargas

Industry

Marketing Services

Purpose

Fourdiaz vargas has created Walter to give them the focus they need to be able to refine every marketing activity they take.

Methodology Stage

Attract