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Buyer Persona Example | IHI - Non-Profit

The Institute for Healthcare Improvement (IHI), an independent not-for-profit organization based in Cambridge, Massachusetts, is a leading innovator in health and health care improvement worldwide. At our core, we believe that everyone should get the best care and health possible. This passionate belief fuels our mission to improve health and health care.

The following is one of their buyer personas:

Persona Example

IHI's buyer persona does the following things well:

  • There is a detailed understanding of the persona with information broken down into each categories; Demographics, Values, Desired Experience, Problems, Role, Day in the life, Info Sources, Common Objections.
  • Content is easy for anyone on the marketing team to understand.
  • Photo gives this fictional character a sense of being a real person and not simply a list of stats.
  • The section on “IHI Areas of focus that she might be interested in” helps each marketer know what to put in front of this persona on the website and in targeted emails and workflows.

Buyer Persona Example | Warehouse 1 - Material Handling Equipment

Warehouse 1 is a material handling equipment provider providing pallet racks and industrial shelving.

The following is one of their buyer personas:

Warehouse 1 Buyer Persona Example

Warehouse 1's buyer persona does the following things well:

  • There is a general overview of the buyer persona with important information broken down in to different categories. 
  • The content is broken down in to easy to digest sections.
  • There is a photo of the fictional character which helps to strengthen the persona.



Buyer Persona Examples | Goodbye Crutches - Crutches, Walkers and Scooter Sales

Goodbye Crutches specializes in alternatives to crutches such as knee scooters, seated scooters, hand-free crutches and walkers. 

The following is one of their buyer personas:

Goodbye Crutches Buyer Persona Example

The buyer persona does the following things well:

  • They provide a comprehensive overview of the buyer persona and break it up into digestible and helpful sections.
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Buyer Persona Examples | Kayak - Online Marketing Company

Kayak Online Marketing helps organizations generate quality leads online with automated websites, social media and captivating content that engages visitors.

Kayak has two buyer personas, find the outline of one below:

Kayak Persona Example Outline

The following is the story built around the buyer persona, Sam.

Kayak Persona Example Story

Kayak's buyer persona does the following things well:

  • There is a general overview of the buyer persona that provides a lot of core information, succinctly, that is helpful anybody within the company.
  • There is a full and fictional story around the buyer persona which allows the reader to understand the person much better, creating a much more humanized persona.

 


Buyer Persona Example | Invoip - Hosted VoIP

Invoip Hosted VoIP is a hosted phone system for small business.

The following is one of their buyer personas:

Integrity Networks Buyer Persona Example

The buyer persona does the following things well:

  • They provide a comprehensive overview of the buyer persona and break it up into digestible chunks.
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Buyer Persona Example | Ring Revenue - Call Performance Marketing

Ring Revenue is a cloud-based call performance marketing software company. They even have an integration inside of the HubSpot Marketplace.

The following is one of their buyer personas:

ring revenue buyer persona example.....

ring revenue buyer persona example 1

 

 

 The buyer persona does the following things well:

  • Great overview of the buyer persona and break it up into digestible chunks.
  • There is a fictional story around the persona which creates makes it more relatable and memorable.
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