IdeaPaint Creates Unique eCommerce Site Using HubSpot CMS

IdeaPaint sells paint that turns any wall or surface into a whiteboard. They've used the HubSpot Content Management System (CMS) to create a unique website for their company.

1 - Flash Homepage Creates Unique User Experience

Although a website should never be 100% flash, IdeaPaint has created a unique homepage in flash, and then regular (and search engine optimized) HTML pages for every other website page. The homepage shows people writing on the screen, as though the monitor was the whiteboard.

2 - Floating Navigation Always in User's View

Except for the homepage, all of IdeaPaint's website pages include floating navigation at the top and left-hand side of the screen. As a user scrolls down the page, the navigation floats with them, so it is always in view. This ensures that a user can easily reach the next page they want to check out, including IdeaPaint's social media profiles. Check out the IdeaPaint Uses page to see this in action.

3 - eCommerce Functionality is Seamlessly Integrated

Rather than having all of the shopping cart functionality hosted elsewhere, IdeaPaint has a Shopping page that includes the product information on their site. This way, they're getting all the SEO credit for the content created to describe those products. Prospects can even begin the product selection process within a CMS page using the dropdowns and "Add to Cart" button. Clicking "Add to Cart" or "Checkout" then leads to a third party checkout site. This cart system has been seamlessly integrated and makes for a great user experience.

Check out IdeaPaint's creative use of the HubSpot blogging tools >

Want your HubSpot hosted site to look like this? Hire a HubSpot Certified Partner to create a unique design for your site on the CMS.