HubSpot Examples

Email - Mavenlink

email_w_numbers_mavenlink.png

Benchmark Data

  1. Email open rate: 58%
  2. Email click-through rate: 20%
mavenlink_results.png

Best Practices

  1. Includes intended action (CTA/link)
  2. Segmented recipient list
  3. Personalization
  4. Consistent "from name" & "from email"
  5. Actionable language
  6. Clear and compelling subject line
  7. Brief (less than 200 words)
  8. Concise signature
  9. Test send internally
  10. Analyze with metrics

Above & Beyond

  1. Personalization tokens

Customer

Mavenlink

Industry

Technology Industry

Purpose

The purpose of this email was to to encourage contacts who were not able to attend our webinar to engage by watching the recorded version.

Methodology Stage

Close

Benchmark Data

  1. Email open rate: 58%
  2. Email click-through rate: 20%
mavenlink_results.png