Introduction to Forms

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Videos in this class

Introductory Training
Why are forms important?
2:44
How do you create great forms?
8:29
Tool Walk-through Videos
Creating a form in HubSpot
7:47
Analyzing a form in HubSpot
2:05

Class Description

Forms are a critical part of the conversion process and collect information about your visitors.  But it's not just a matter of creating a form and walking away. Well-constructed forms uncover the needs and concerns of your visitors and provide you with information that will help you to segment your leads. Better lead segmentation can lead to better communication with your leads and in turn, higher rates in closing leads into customers.   

Topic is taught by

Angela Hicks
Angela Hicks (LinkedInTwitteris a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.’s flagship store, where she worked in the Creative division for four years. Following a year of working with HubSpot customers and partners as a Support Engineer Team Lead, Angela now uses her design knowledge to teach best-practice conversion rate optimization, user experience and marketing automation, and manages the HubSpot COS Design Certification.