The Fundamentals of Blogging

Your Curriculum

Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.

This class fits into the "Attract" stage of inbound marketing methodology - we write blog posts to attract the right kind of website visitors to our site.

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blogging trainingThe Fundamentals of Blogging


What You Will Learn

describe the imageWhy blogs are essential to inbound marketing

    • Business blogs vs. personal blogs
    • Great for SEO

describe the imageBusiness blogging basics

    • Remarkable content is rewarded
    • Blogging best practices

describe the imageTransforming your blog into a money-making machine

    • What to blog about
    • Ways to promote blog content
    • What to analyze/does it work?


Class Resources



Meet Your Professor

Pamela VaughanPamela Vaughan (LinkedIn, Twitter) began her role as PR manager at HubSpot in September 2008 and primarily managed the content on HubSpot's Company and Product News Blog as well as HubSpot's award nominations, speaking engagements, and PR opportunities. She has since worked on HubSpot's product evangelism team and also contributed greatly to HubSpot's social media presence on Facebook and Twitter. Currently, Pamela manages the HubSpot Inbound Marketing Blog and focuses on various content creation projects, including eBooks.