Your Curriculum

Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?

This class fits into the "Attract" stage of inbound marketing methodology - we leverage social media to connect with new faces and to expand our marketing reach.

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Amplifying Your Content with Social Media

What You Will Learn

describe the image Why inbound marketers need social media

Social media is more than just a trend
Goal: social media helps increase visits, leads and customers
Social proof

describe the image Social engagement strategies: why you must have one

Finding the right people
Choosing the right network for the right content
The big 4

describe the image How to engage the right people in the right ways

Building reach
The cocktail party rule
Leverage a variety of content

Class Resources

Kit: Social Media Marketing Kit
Webinar: The Science of Social Media
Blog Post: 11 Ways to Make Social Media Less of a Time Suck

Meet Your Professor

Rachel Goodman (LinkedIn, Twitter) is an Inbound Marketing Professor and has always been fascinated by the mind and how peoples' everyday interactions and experiences can shape the ways their brains work. Rachel previously worked in brain disease research at Harvard University / Massachusetts General Hospital Institute for Neurological Disease. She is also a graduate of NOLS Patagonia, where she spent 80 days living in the Chilean wilderness while learning group and peer leadership strategies.

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Your Curriculum

Amplifying Your Content with Social Media

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