Is email marketing dead? No way. In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why?
This class fits into the "Close" stage of inbound marketing methodology - once we have leads, we have to make sure we're emailing the right message to the right person in order to facilitate the buying process.