The Power of Smarketing

Your Curriculum

87% of the terms sales and marketing teams use to describe each other are negative. Not only does that make for a negative work experience, it means you miss out on significant revenue growth. Learn how to align your marketing and sales departments by goal and by persona - get on the same team!

This class fits into the "Close" stage of Inbound Methodology - by aligning our marketing and sales teams, we can create a much more robust and fluid close process.

Download Slides

Watch Next Class

paid search trainingThe Power of Smarketing

What You Will Learn

describe the imageWhat is smarketing and why is it critical

    • Two halves of the same team
    • Alignment = more revenue

describe the imageSmarketing = Alignment

    • Alignment around goal
    • Alignment around personas

describe the image5 steps to integrate smarketing

    • Speak the same language
    • Set up closed-loop reporting
    • Implement a service level agreement
    • Maintain Open Communication
    • Rely on Data

Class Resources

Meet Your Professor

ellie profile newEllie Mirman (LinkedIn, Twitter) leads the marketing for HubSpot's mid-sized business segment. She specializes in lead generation, email marketing, product marketing, and marketing analytics. Ellie is a former President of ToastSpot and is also the program coordinator for Founder Mentors, a Boston-based organization that matches new entrepreneurs with experienced founder mentors.