The Power of Smarketing

Class 9 | Close

Videos in this class

This class has five sections. Navigate to one by hovering over the "playlist" section of the video above, then clicking on the section you're interested in.

1. Welcome! (1:08)

2. What is Smarketing and why is it critical? (1:23)

3. Smarketing equals alignment (4:06)

4. Five steps to integrate Smarketing into your organization (24:17)

5. Key takeaways and resources (1:37)

Additional Resources

Below are the additional resources mentioned in the "Key Takeaways and Resources" section of this class. Check 'em out!

What you will learn

  1. What is Smarketing and why it is critical
    • The tension between Sales and Marketing teams is long-standing
    • Aligning these two teams around revenue
    • Sales and Marketing alignment to help reach your business goals
  2. Smarketing = Alignment
    • How to align your team around goals
    • How to align your team around personas
  3. Five steps to integrate Smarketing
    • Speaking the same language
    • Setting up closed-loop reporting
    • Implementing a service level agreement
    • Maintaining open communication
    • Relying on data

Meet your professor

Ellie Mirman (LinkedInTwitter)  leads HubSpot's Inbound Marketing Funnel Team, focused on inbound lead generation and nurturing. She specializes in lead generation, email marketing, sales and marketing alignment, and marketing analytics. She is also a leader and founding member of ToastSpot, HubSpot's Toastmasters club.