TRAINING DAY AT INBOUND

MONDAY, SEPTEMBER 25, 2017 AT THE WESTIN BOSTON WATERFRONT

TRAINING DAY AT INBOUND

INBOUND Training Day takes place the first day of INBOUND. These half-day trainings are designed to provide HubSpot users with a deeper, hands-on approach to learning about a specific inbound practice. 

This is your opportunity to learn from HubSpot experts with workshop-style activities to help you execute your learnings with the support of HubSpot facilitators and expert trainers in the room.

SCHEDULE YOUR TRAININGS

PRICING PER TRAINING

  • Extra Early Bird
    $499
    Until June 30
  • Early Bird
    $599
    Until August 30
  • General Admission
    $699
    After September 1

Session Time

morning

Developing an Inbound Email Strategy

September 25, 2017  |  8:30 AM - 12:00 PM

Course Description

An effective inbound company has an email strategy that includes email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. By the time you finish this training, you’ll have a plan built to launch and execute a strong inbound email strategy.

Who Should Attend

You should attend this training if you're a marketer:

  • Responsible for sending, setting up, and reporting on email campaigns.
  • Responsible for customer re-engagement.
  • Seeking new ways to implement inbound email tactics and best practices.

This training pairs well with:

 

What You'll Learn

  • Identify what an inbound email strategy is and how it will help with business growth.
  • Identify what email deliverability best practices are and how to implement them in your inbound email strategy.
  • Develop a clear plan to build out a lead nurturing (contact reengagement) email strategy to delight your customers.

Requirements

  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards to network with other HubSpot users.
morning

Introducing the Inbound Methodology to Your Business

September 25, 2017  |  8:30 AM - 12:00 PM

Course Description

A successful inbound marketing strategy begins and ends with the customer in mind. In this training, you'll learn about the fundamental principles of the inbound methodology and how to apply them directly to your business. You'll spend the session determining who your main buyer persona is, what their buying journey looks like, and how to supply them the appropriate content at the correct time in order to help convert them to customers.

Who Should Attend

You should attend this training if you're a marketer:

  • Responsible for driving engagement and delivering results with inbound marketing.
  • Looking to implement the inbound principles into all parts of your marketing strategy.
  • Owns a lot of content but is looking to optimize your content for a particular audience.

This training pairs well with:

What You'll Learn

  • Explain what the inbound methodology is and how it can work for your business.
  • Define your business' primary buyer persona.
  • Craft the buyer's journey for your primary persona.
  • Plan different types of content for your persona to consume at the different stages of the buyer's journey.

Requirements

  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards for networking purposes.
morning

Creating a Content Strategy Framework

September 25, 2017  |  8:30 AM - 12:00 PM

Course Description

An effective content strategy starts with creating alignment around a common goal – to create a positive experience that solves both for your audience as well as the machine (aka search engines). By the time you finish this training, you’ll have a process to bring your long-term content goals to life through a series of predefined content tasks as well as a completed workbook to help guide your next steps.

Who Should Attend

You should attend this training if you're a marketer:

  • Familiar with the inbound methodology, buyer personas, and the buyer’s journey.
  • Creating and promoting content (i.e. blogs, emails, social posts, etc.), but it’s not helping you attract traffic and generate the right leads.
  • Having a difficult time creating effective content on a consistent basis.

This training pairs well with:

What You'll Learn

  • Write a content mission statement.
  • Create a buyer persona.
  • Mapping the buyer's journey for your buyer persona
  • Outline a working content cluster for your content pillar resource page with a relevant conversion point.
  • Identify a promotion plan for your content pillar resource page.

Requirements

  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards for networking purposes.
morning

Aligning Sales and Marketing for Business Growth

September 25, 2017  |  8:30 AM - 12:00 PM

Course Description

An inbound business is dependent on the connection between sales and marketing to best reach growth goals. Learn how to develop strategies and processes that enable your sales and marketing teams to provide seamless transitions from lead to customer. Through collective knowledge of your buyers, content creation, qualification, and the hand-off procedure, you can optimize your lead’s experience to create promoters from start to finish.

Who Should Attend

You should attend this training if, you're a marketer and/or sales professional:

  • Responsible for the lead handoff procedure and looking to strengthen your knowledge of marketing qualified leads.
  • Finding misalignment of your sales and marketing is putting your business at a disadvantage.
  • Struggling to clearly define all of the stages of your buyer’s lifecycle.

This training pairs well with:

What You'll Learn

  • Clearly define each stage of your buyer’s lifecycle.
  • Identify which leads are ready to be handed off to sales.
  • Identify what areas require mutual agreement between sales and marketing.

Requirements

  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards for networking purposes.
afternoon

Building a Brand with Social Media

September 25, 2017  |  1:00 PM - 4:30 PM

Course Description

People do business with other people, not with companies. Leveraging social media will give you the opportunity to become a social leader and establish thought leadership in your industry. By enabling deeper engagement with peers, employees, and customers, a solid social media strategy will help you shape brand perception and accelerate sales. By the time you finish this training, you’ll know which steps to take to become a social leader and how to leverage HubSpot tools to monitor social sentiment, drive employer branding, and turn your employees into brand ambassadors.

Who Should Attend

You should attend this training if you're a marketer:

  • Responsible for driving engagement, talent acquisition, and branding with social media.
  • Experienced using HubSpot social tools but want to learn how to leverage them more efficiently in your social media strategy.
  • Seeking new ways to drive employees’ engagement and turn them into brand ambassadors.

This training pairs well with:

What You'll Learn

  • Identify the benefits of becoming a social leader and create an actionable strategy to consolidate brand presence on social media.
  • Plan content to shape the perception of your company as a workplace on social media.
  • Motivate and organize employees’ work to act as brand ambassadors.
  • Monitor brand sentiment on Twitter and measure ROI of social media efforts across main social platforms.

Requirements

  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards to network with other HubSpot users.
afternoon

Nurturing Your Leads in HubSpot

September 25, 2017  |  1:00 PM - 4:30 PM

Course Description

An inbound campaign doesn’t stop after you’ve converted your visitors into leads. Your business’s inbound message needs to be spread by nurturing your contact database with relevant, personalized content to help turn your best-qualified leads into customers. This training will teach you how to use the HubSpot workflows tool to set up an effective lead nurturing campaign of your own.

Who Should Attend

You should attend this training if you're a marketer:

  • With HubSpot software experience, wanting to learn how to use the workflows tool to nurture your leads in bulk.
  • Familiar with other marketing automation tools, but have not used HubSpot and would like to learn how the workflows tool is used to send automated emails.
  • Feeling that your workflows need to be revamped by reviewing them for best practices and incorporating features like branching logic and goal criteria.

This training pairs well with:

 

What You'll Learn

  • Define a lead nurturing campaign and the best practices to implement.
  • Define the types of filters that can be used to segment contacts for enrollment in a workflow.
  • Understand the actions that a workflow can perform that are integral to a lead nurturing campaign.
  • Use the HubSpot workflows tool to track your goal and ensure the right contacts are getting nurtured at the right time.

Requirements

  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards to network with other HubSpot users.
afternoon

Maximizing Revenue with the HubSpot CRM

September 25, 2017  |  1:00 PM - 4:30 PM

Course Description

Most companies define success as making more money this quarter than last quarter and more money this year than last year. Aligning your entire organization around a single, specific goal and implementing a repeatable process to reach that goal will help you discover just how much revenue you’ve been missing out on. In this training, you'll discuss company-wide alignment and how to implement it using HubSpot tools. You'll come away with a new vision of what’s possible for your company and clear next steps for implementing it.

For best results, bring a colleague from outside your department. The more perspectives you can bring into the conversation, the more complete your plan will be at the end of the session.

Who Should Attend

You should attend this training if, you're a marketer and/or sales professional:

  • Using HubSpot to produce marketing content or manage contacts.
  • Using HubSpot to organize your contacts and sales outreach.
  • Managing your sales team, the marketing team, or both.
  • Looking to grow your revenue using HubSpot tools.

This training pairs well with:

What You'll Learn

  • Define your company’s full revenue funnel.
  • Define a pre-sale, sale, and post-sale plan for your main personas.
  • Optimize the HubSpot Growth Stack for your plans.
  • Communicate to the rest of your company the importance of your plan.

Requirements

  • A wifi-enabled laptop. A tablet or phone will not suffice.
  • Business cards to network with other HubSpot users.