This class will help you understand all of the different ways that Lists empower marketers to create contextual, relationship-driven marketing that creates results. You’ll leave with a clearer vision of your segmentation strategy, a strong understanding of list logic, and knowledge of the metrics related to successful list performance.
Inbound marketing is all about this marriage of context and content. When you divide your contacts into smaller groups based on similarities, it lets you use context to make your content more relevant and engaging.
Lists, and the contact database that powers your list-building, is what gives context to the content people consume and the experience they have with your brand.