The following page will include content regarding best practices and guidelines to maintain and manage a LinkedIn group effectively (without sucking up all your free time!)
Once you are an official HUG Leader, we will make the group on your behalf and send it to you for finishing touches!
Set Up Your Group:
1. Create a logo as your LinkedIn Group's image.
Check out logo requirements and suggestions.
2. Make sure your LinkedIn Group public.
Make sure to select the "auto-join" feature. This will help you grow your group and will remove the tedious task of accepting every member request. If a non-HubSpot customer joins, that's OK as long as they are contributing helpful information. Perhaps they are considering HubSpot software for their own use!
3. Set up a welcome message for all new members.
This is very important! When a new member joins your group, you want that individual to understand what they've joined, what to expect, and learn how to contribute. Do this by going to Manage Tab >> Templates >> Welcome Message. After you enter your welcome message, make sure that Auto-Send is ON.
Maintain Your Group:
4. Post an interesting question or idea every week.
And feel free to post more often! Contributing content will help nurture an active community and keep folks excited.
5. Promote your meetups through your LinkedIn Group to keep everyone in the loop.
This is key! Your LinkedIn Group will be your best tool to drive attendance to your events. Here's a step-by-step:
- Once you have posted your Meetup Date, start a discusson in your group about the event.
- Create an outline of your meetup agenda and post that as well.
- Send out a LinkedIn Announcement to your group members a few weeks before the event.
6. Start a discussion threat that encourages folks to post links to their post-event photos, videos, blog articles, and more to the Group.
Was there a presentation at the event? Ask the speaker to post the PPT.
7. Address "spammers" personally, or as a HubSpot representative to help.
If there is unfortunately a person who is using the group purely as a promotional vehicle instead of contributing interesting information, feel free to ask this person to leave or request a HubSpot representative to step in.
And of course, the more helpful and interesting your group is, the more people will join! So have fun with it.