Marketing Offers Training

Learn About Marketing Offers
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New to HubSpot? Start at the beginning.

Marketing offers are the heart of an inbound marketing strategy. Before diving into advanced strategies, you should learn how to create a conversion path on your site using HubSpot. Here are the tutorials that explain this process:

  1. Create an enticing offer
  2. Create a landing page where you give away this offer (Basic & Enterprise Products)
  3. Create an advanced landing page where you give away this offer (Enterprise Product)
  4. Create a thank you page that new leads see after completing the form
  5. Create a call to action to drive website visitors to your landing page

Download and customize marketing offer templates

Need to create new offers for your site, but don't have time? We can help. Here are the top marketing offer templates available for you to download and customize to fit your own needs. See all templates.

Download HubSpot's marketing offer guides

These are the guides and worksheets created by HubSpot's Inbound Marketing Consultants, and sent to their customers to help them with their marketing offer strategy. Now you have access to all of them in one place!

1.  13 Ways to Create New Content Offers

2.  Planning your Marketing Offers Worksheet

3.  8 Step Guide to Content and Lead Generation

4.  7 Step Guide to Creating a Resource Center

Watch webinars on the strategy & execution of marketing offers

Now that you've learned the basics, it's time to learn how to build a content creation strategy and a landing page for each offer. You can go in order and watch everything, or browse through and find the topics most interesting to you.

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The Buyer's Journey

2 Webinars | Oct 2013

Learn what The Buyer’s Journey is and how to apply it to your Inbound Marketing and sales. 

Landing Page

Buyer Personas

3 Webinars | Jul-Aug 2012

Learn how to create great marketing personas and how to build content that will attract and support your personas, too.

Content Strategy

3 Webinars | Sept 2012

You should create content that generates leads, not just traffic. Learn how to create offers prospects will want to download.

Learn advanced marketing offer strategies

Now you're ready to learn more advanced content strategies! The next section includes the top articles for each strategy, so you don't need to spend your time digging around our site to find them! Choose a topic and get started.

Developing a strategy

Creating new offer content

Housing your offers