Dealing with PR, SEO and Customers After a Data Breach

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Dealing with PR, SEO and Customers After a Data Breach

  
  
  

After it's over is when it just begins.

A fascinating story today from Ross Lasley of The Internet Educator. Two years ago, Ross was working with a HubSpot customer who experienced a data breach. Ross walks us through what happened and how he, his band of lawyers, geeks and PR folks tackled the problem.

We can learn a lot from this story, namely that at the end of the day, being genuine, fully transparent and humble is what us marketers should strive for. Ross, thanks for the inspiration!

How to Contact Ross

Twitter: @RossLasley
Email: ross@theinterneteducator.com

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