PILLAR CONTENT

CREATION WORKSHOP

Making sense of weekly content tasks that grow into long-term content goals.

ABOUT THE WORKSHOP

Description

In this workshop you'll learn how to efficiently create and grow a conversion-focused content resource page through a series of predefined content tasks in support of one of your products or services.

If you create or manage content and have issues producing it on a consistent basis, then this training is for you. You'll end the training with a mindset and framework for creating effective content and a completed workbook to help guide your next steps.

 

 

LEARNING OUTCOMES

Attendees will be able to:

  • Write a clear content mission statement.
  • Create a primary buyer persona for their business.
  • Identify the buyer’s journey for their primary buyer persona.
  • Outline a working topics cluster for their content pillar resource page with a relevant, conversion point.

 

IN-PERSON WORKSHOPS

My name is Justin Champion and I'm the Content Professor for HubSpot Academy and creator of HubSpot's Content Marketing Certification.

I'm obsessed with content – I've dedicated 7+ years to helping business create content that attracts and engages their ideal audience. And now I'm embarking on a  journey spanning 7,000+ miles in 100 days in my Airstream and truck camper with a goal of teaching the U.S. how to create more effective content. I understand how difficult creating content can be – come out and let me help you jump start your content process.

Below is a list of upcoming workshops:

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FREE DIGITAL TRAINING

Can't make it to an in-person workshop? Not a problem. Sign up to pre-register for the FREE live digital training to be hosted Summer 2017. 

Something interesting to note: The Summer digital workshop will include an overview of HubSpot's content strategy tool and how it can help you create and grow effective content.

Pre-register for the digital training by filling out the form below.

FOLLOW MY NEXT CONTENT PILLAR RESOURCE PAGE 

 
It all started with, George, our DIY truck camper. My wife, Ariele, and I love to stretch the value out of things, so we converted our 2009 Ford F250 Super Duty into a functional living space that doubles as a storage unit (you never know when you're going to need the extra space!). Through this experience, we created a conversion-focused content resource page that shows you how to complete the project step-by-step.
 
Now that we're on the road, we're creating our next conversion-focused content resource page. 
 
Living on the road isn't always easy, but with the right education anyone can become a successful fulltimer (fulltiming: people who live "full-time" in their motorhome or travel trailer).
 
Our goal is to become experts at road life and share our eperience in an effort to educate and inspire anyone looking to live an alternative lifestyle.
 

Watch our content journey by following #FULLTIMINGTIP on instagram.

If you want to follow our entire adventure, then make sure to follow our Instagram page: instagram.com/wildwewander.

 Ramble on!
 

JOIN THE ADVENTURE ON TWITTER