Click on Settings to add your primary keyword to the Page Title.
If optimizing a website page, include your company name as well. Use the vertical bar or pipe to separate the two (Primary Keyword | Company Name).
If optimizing a blog post, simply use the title of your blog post, which should include the primary keyword.
Click on Settings to add your primary keyword to the URL.
If using a keyword phrase, use dashes to separate words (companyname.com/keyword-phrase).
When editing a live URL, HubSpot will automatically set up a 301 Redirect for your old page. This saves all of the SEO credit for the page, and makes it so that only the new URL will show up in Google. It also ensures that you don't break any links to the old page. Lastly, it will keep all of your old data right in HubSpot!
Learn how to edit a blog post
Step 4: Add the keyword to the headers and content
Add your primary keyword to the headers on the page and the body of your content.
Use the keyword naturally throughout the page, and don't be afraid of varying its syntax (ie - "dog treats", "doggy treats", "treats for dogs"). Search engines will understand variants and even synonyms.
Step 5: Include links in your content
Use the Link button to include relevant links within your content.
Link to your related blog posts or other internal pages.
Link to useful outside content.
Make sure to hyperlink text that contains relevant keywords that you'd like to rank for (ie - a blog post on cat gifs, instead of a blog post on cat gifs).
Learn how to add a link to your content
Step 6: Add the keyword to your image alt-text
Add an image to the page.
Click the image, then click on Edit Image to add your keyword into the image alt-text.
Search engines can't read images - they can only read text. Adding alt-text to an image allows for the search engine to understand it and to add that image to their Image searches.
Learn how to add alt-text to an image
Step 7: Add the keyword to the meta description
Click on Settings and add your primary keyword to the meta description.
A meta description is the short summary below the link (or title) of your page in the search result. It should be 1-2 sentences or under 140 characters. Its optimization can improve the click-through rate to your page.
Step 8: Edit your page to promote a good user experience
Edit your content so that it is personalized and relevant to your buyer personas.
Make sure your website is intuitive and easy to browse (in other words, accessible by both users and search engines).
Don’t make users search for what they need. Provide clear calls-to-action, and you’ll convert those visitors into contacts, leads, and -- eventually -- customers.
At the end of the day, you should be optimizing for your users first and foremost. Once they arrive on your site, you want them to stay there - Google notices when someone bounces quickly from your page, which can count against it.
Review the To Do list show in the report and fix any errors.
If you've followed all of the steps so far, the To Do list may include the page load time. If your time is too slow, check the size of the images, videos or graphics on the page - larger files will slow it down.
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