Create a new campaign and give it a unique name that is consistent with the selected content offer.
Define campaign details. Set attainable visit, lead, and customer goals.
Determine a timeline for the campaign.
Label the buyer persona(s).
The timeline for a product launch campaign will likely extend beyond the date of the product launch, or the first day that the product is available. It is typical to continue to promote the new product after the initial launch.
Determine which social media channels you will use for promotion.
Compose different social media posts and include links to promote your landing page (created in Step 4).
Tag the social media message(s) with the campaign name that you created in Step 2.
Determine your posting schedule. Vary your message along with the dates and times.
Social media promotion prior to the official product launch date should contain "teasers" "previews" and "sneak peeks" of the new product. Plan ahead and use the time before the launch to build intrigue and suspense around the new product.
Step 6: Create exclusive content for your evangelists.
Create content for your evangelists. Consider creating some or all of the following:
Advanced access to a content offer/demonstration of the product.
Access to pre-product launch sales.
A media kit containing: the company logo, product photography, demonstrations and video.
A special in-depth email describing the product.
Content that is exclusively available to your company's evangelists helps them easily promote your product. In addition, providing special content or advanced access to your evangelists is a way to show that you appreciate them!
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