Upcoming Inbound Learning Broadcasts

When: Every other Tuesday from 2:00 to 3:00 pm ET

The next Inbound Learning Broadcast is happening on July 14th from 2:00 to 3:00 pm ET

The ABCs of A/B Testing

Are you ready to begin A/B testing and get the most out of your marketing efforts? In this broadcast, we’ll discuss the ABC fundamentals of A/B testing: approaching an A/B testing strategy, best practices when creating an A/B test, and creating an A/B test (when and how-to).

This broadcast will feature Angela Hicks, HubSpot’s design and conversion optimization expert and Isaac Moche, HubSpot’s resident email and workflows expert.

Inbound Learning broadcasts are designed for people who have a strong grasp of the fundamentals and are looking to become experts is a specific inbound topic and the HubSpot Software.


You'll Learn About

  • The strategy behind creating an A/B test
  • How to conduct an A/B test
  • How to set up an A/B test for a CTA, email and landing page
  • The Do's and Don’ts of A/B testing

Who should attend

Any HubSpot customer who wishes to learn more about A/B testing and drive higher engagement with their: CTAs, emails and landing pages. Just a friendly reminder, A/B testing is available to HubSpot Enterprise customers.


Your Hosts

Angela Hicks, Isaac Moche and Mark Kilens