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How to Amplify Your Pay-Per-Click ROI

When:  May 14 & 21 from 2:00 pm to 3:00 pm ET 

Education Level:  Intermediate - HubSpot’s #InboundLearning webinars are designed for marketers who are familiar with Inbound Marketing and HubSpot’s software, but who might only have limited experience in executing strategies using HubSpot.

What:  PPC can quickly generate significant traffic to your website. But it's easy to overpay for that traffic -- or just fall behind the competition. This series is designed to help you maximize your pay-per-click ROI and help your campaign perform at the top of its game.

You’ll learn:

- How to optimize your PPC keyword strategy
- When to increase, decrease or pause your bids
- Where to look for actionable data in AdWords
- What landing pages are best for your ads
- How to punch up your ad copy to increase CTR 

Your Host:  Mark Kilens & Drew Wallace

Who should attend:  Any HubSpot customer who has an existing AdWords PPC Campaign in need of optimization.

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May 14th - Beyond the Basics: PPC Cleanup & Optimization 

May 21stBecoming a Paid Search Samurai

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Turn Your Business Blog Into Your Strongest Marketing Asset

When:  June 11 & 18 from 2:00 pm to 3:00 pm ET 

Education Level:  Intermediate - HubSpot’s #InboundLearning webinars are designed for marketers who are familiar with Inbound Marketing and HubSpot’s software, but who might only have limited experience in executing strategies using HubSpot.

What:  Your blog should be working every day to attract, convert, close, and delight your biggest fans. But too many businesses relegate their blogs to the back bench, vaguely intending to beef it up at some unspecified date in the future. These businesses are missing a huge opportunity. 

You’ll learn:
 

- How to make good articles great 
- How to choose the best blogging topics 
- Where you should be promoting your blog content 
- How to make your blog content go further 
- What you should be measuring and analyzing 

Your Host:  Mark Kilens & Corey Eridon 

Who should attend:  Any HubSpot customer with a blog.

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June 11th - How to Whip Your Business Blog Content Into Shape 

June 18th - How to Wring More ROI Out of Your Blog

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