Webinar Registration Page

Customer Marketing to Drive Repeat Sales

When: July 8, 15 & 22 from 2:00 to 3:00 pm ET 

Education Level:  #InboundLearning webinars are designed for marketers who are familiar with Inbound Marketing and HubSpot’s software, but who might only have limited experience in executing strategies using HubSpot.

What: Once someone buys something from you, what happens next? For many marketers, the answer is “not too much.” Unfortunately for your business, that answer leaves good money on the table. This webinar series will guide you through the current best practices for nurturing and delighting your customers, even long after the first sale is complete. 

You’ll discover how to:

- Segment your database to ensure your follow-up is ultra-relevant
- Send proven emails for post-purchase nurturing, including optimal timing, triggers, and messages
- Delight your customers via social media, smart CTAs, and customer-focused content
- Increase customer loyalty without the use of coupons or other discounting tactics
- Apply these principles using HubSpot’s Workflows tool

Who should attend:  Any HubSpot customer who is ready to start leveraging the power of workflows to delight their customers and increase post-sale revenue and retention. This series is geared toward both B2B and B2C companies.

Your Hosts:  Steve Haase, Rebecca Corliss & Mark Kilens

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July 8 How to Increase eCommerce Customer LTV 

July 15 How to Run Successful B2B Customer Marketing

July 22 - Review of Customer Delight Campaigns 

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Smart Content: This Time It’s Personal

When: September 4 from 2:00 to 3:00 pm ET 

Education Level: #InboundLearning webinars are designed for marketers who are familiar with Inbound Marketing and HubSpot’s software, but who might only have limited experience in executing strategies using HubSpot.

What: When you see the totally personalized experience you get on Amazon and Netflix it makes you wonder: What if you could offer the same level of personalization to your visitors and leads? Spoiler alert: Yes, you can. Find out how you can use HubSpot to generate smart content that will tailor your website content and visitor experience to everyone who visits your site.  

During this webinar you’ll learn:

- What smart content is
- How personalization can transform your website
- How smart content works in HubSpot
- Why personalization will increase your lead conversion rate
- How to not be creepy: The do’s and the don’ts of personalization

Who should attend: Any HubSpot customer with access to a Professional or Enterprise account on the COS. 

Your Hosts: Dee Dee de Kenessey & Mark Kilens

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Content + Context = Inbound Email Marketing

When: August 5, 12 & 19 from 2:00 to 3:00 pm ET 

Education Level:  #InboundLearning webinars are designed for marketers who are familiar with Inbound Marketing and HubSpot’s software, but who might only have limited experience in executing strategies using HubSpot.

What: Email marketing is alive and well, despite all of the widespread reports of impending doom. In fact, if you do email marketing right it can have remarkable results for your outbound and inbound marketing. In this three-part email marketing series, we’ll teach you why email marketing is performing even better than ever. Email marketing helps you offer people value and personal service like no other channel does. 

You’ll discover how to:

- Segment your database to send the right emails to the right people 
- Align your content with the people that will be receiving your emails 
- Identify the right content to use in your emails 
- Write subject lines that get people to open your email 
- Craft your email body content so that people take action 
- Personalize your emails to specific recipients 
- Design your emails for improved performance 
- Optimize your emails for mobile 

Who should attend:  Any HubSpot customer who is ready and willing to improve their email marketing. 

Your Hosts:  Niti Shah & Mark Kilens

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August 5 Designing an Inbound Email Experience 

August 12 - How to Build Inbound Emails

August 19 - Review of Customer Emails

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