Webinar Registration Page

How to Craft the Right Inbound Campaign

When:  November 11 from 2:00 to 3:00 pm ET 

Education Level: Inbound Learning broadcasts are designed for people who have a strong grasp of the fundamentals and are looking to become experts in a specific inbound topic and the HubSpot software.

What:  Campaign planning is what ties all of your marketing assets together and gives them that extra oomph. Campaigns can help you maximize your efforts across a variety of channels  and drive bottom-line results faster. And by learning how to use the HubSpot campaigns tool, you’ll be more able to prioritize “what’s next” for you and your team because you’ll learn real, actionable information from your results more quickly. 

You’ll learn how to: 

- Organize assets, activities, and behaviors around a campaign 
- Identify the right campaign for your marketing goal 
- Increase broad awareness of your company’s products and services 
- Execute on unique campaign ideas like survey, webinar, and social media campaigns 

Who should attend: Any HubSpot customer who already has a fundamental understanding of a standard content campaign and wants to take it to the next level. 

Your Hosts: Jon Gettle, Hadar Duek & Mark Kilens 

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Yearly SEO Review & Tactics for Winning Google's Attention

When:  December 4 & 11 from 2:00 to 3:00 pm ET 

Education Level:  Inbound Learning broadcasts are designed for people who have a strong grasp of the fundamentals and are looking to become experts in a specific inbound topic and the HubSpot software.

What:  Search engine algorithms now incorporate more than 200 signals when ranking your site. So it’s more important than ever for you to stay current with what’s changed in search engine rankings. During the broadcasts, you’ll learn how to use HubSpot to measure the impact of search engine algorithm changes, where search engine algorithms are heading next, and how you can stay ahead of the game to improve your organic visibility.

You’ll learn how to: 

- Measure exactly how recent algorithm changes might impact your site
- Take corrective action if you’ve been adversely affected by search engine algorithm changes
- Ensure that your site doesn’t contain any hidden roadblocks that could prevent search engines from crawling or ranking your site
- Learn from SEO case studies: Winners and losers from 2014, and what you can learn from their victories or downfalls
- Identify your real SEO competition
- Brainstorm ideas for niche content creation
- Conduct keyword research to improve on-page opt

Who should attend:  Any HubSpot customer who is looking to get up to speed on the latest SEO changes from the last 12 months, and understand what search engines value to improve your organic traffic and rankings. 

Your Hosts:  Paul Schmidt & Mark Kilens

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December 4:  State of SEO 2014

December 11:  SEO Success Tactics: How to Carve Out Your Niche

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Using Contextual Reporting to Master Your Marketing

When:  November 6, 13 & 20 from 2:00 to 3:00 pm ET 

Education Level:  Inbound Learning broadcasts are designed for people who have a strong grasp of the fundamentals and are looking to become experts in a specific inbound topic and the HubSpot software.

What:  Marketers can get data to support almost everything they do. But the best data in the world won’t do you any good unless you know what questions you should ask and how to interpret your results. HubSpot's Reporting app helps you manage and understand your data so that you get the context you need to take the next steps. 

You’ll learn how to: 

- Decide which report to run within HubSpot 
- Interpret the results of your reports to drive actionable decisions
- Optimize your marketing content and channels based on your results 
- Understand what works and doesn't work in your marketing 
- Use closed-loop reporting to understand the impact of your marketing on revenue 
- Set up custom reports based on the questions you have about your marketing 
- Provide polished reports to your management team 

Who should attend:  Any HubSpot customer who wants to make more data-driven marketing decisions.  

Your Hosts:  Rachel Sprung, Nathan Ciruolo & Mark Kilens

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November 6:  Digging into Your Database With Custom Reports

November 13:  Closing the Loop on Your Marketing with Revenue

November 20:  Understanding Cause and Effect in Your Marketing 

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