Introduction to Sources

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Videos in this class

Introductory Training
Why review sources data?
2:11
How to best use sources data
7:23
Tool Walkthrough Videos
Creating a Sources report
1:52
Understanding your Sources data
6:19
Analyzing your Sources data
3:37

Class Description

The Sources tool shows you how people first discover your company. The Sources report shows you the traffic that originally brought visitors, leads and customers to your site. Find out how people are discovering you, measuring the top-of-the-funnel channels like organic traffic, social media, referral and make wiser decisions about where to spend your time, and marketing dollars.

This topic is taught by

Markiesha Ollison
Markiesha Ollison (LinkedInTwitteris the HubSpot Academy social media and analytics professor. She graduated from Boston University's School of Management and has a background in events marketing and strategy. Markiesha previously worked on the Events team at HubSpot to promote INBOUND 2014 and to launch Inbound Marketing Week 2015.